So I understand that when you direct your complaints and concerns to Twitter, usually the problems are taken care of rather quickly on the corporate end so that a problem doesn't become "viral" as they say in today's techno-geek language. Well, I had a legitimate criticism of one company that unfortunately is falling on deaf ears and it is my hope that perhaps the "corporate suits" will finally hear about it.
I recently got in touch with Domino's Pizza through their website and had nothing but praise for them. After all, I spent the summers and winters of 1987-1989 delivering those pies in Medford, NJ to offset my college tuition. Through that experience, I became a huge fan of Domino's Pizza.
In May 1988, I decided to return to Domino's Pizza to work for the summer. Two weeks removed from a very bad car accident, I wanted to drive again, listen to the radio, scarf down some pizza, make money, etc. Six days a week during that summer, I worked my ass off, sometimes going overtime, but all in all I thoroughly enjoyed the experience, despite having a rough few months in college prior to the accident. And on my days off, I would head to the Jersey shore, whether it was Seaside Heights, Long Beach Island or Wildwood...I had that luxury to enjoy the fruits of my labor.
Moving on, my life took me through different phases and turns throughout the 1990s and 2000s. But I never lost my love for the brand of pizza that helped me through the late 1980s.
That brings me to my point and it pains me to explain it, but here goes.
I always found it a sticking point and yes, I can be a bit critical on my opinion of it, but when I came back to Domino's Pizza in May 1988, I noticed that something had slightly changed from the last time I was there. They replaced the big bulky brick ovens in favor of the conveyor belt ovens. The reasoning behind this was that it produced pizzas much quicker and less chances of being in the oven too long for the pies to burn. Great for the drivers and the store because it reduced the amount of late delivery guarantees the company had to pay out. It was also good for the consumer because they could literally have a couple of pizzas delivered to them within 10 to 15 minutes and not cut close to 30 minutes or beyond. However, the disadvantage of those "conveyor belt" pies was that the texture of each bite you would take had changed. No longer as crispy as they used to be, they were more chewy, almost like biting into cardboard. I was able to look past that for over 23 years and still enjoyed what Domino's Pizza had to offer.
Fast forward to the present day, I saw that Domino's were going back to the people and asking them how to make their pizza better. The TV commercials had you believe that one person's opinion mattered when it came to taste, quality, service, etc. So yes, I went to Domino's website and explained everything here on this blog and how I was impressed that they were willing to listen to what their customers had to say. I even explained to them, respectfully, that in order to improve on their pizza, I told them of the scenario on how brick oven baked pizzas are so much better than conveyor belt baked pies.
This is what Domino's Pizza had to say about my idea:
Mel,
Thank you for taking the time to contact the Domino's Pizza Customer Care Team.
You recently submitted an idea to Domino's Pizza LLC or one of its affiliated companies. While we appreciate your interest in Domino's Pizza, we have a company policy not to accept, consider or review unsolicited ideas or suggestions. As we are sure you can understand we have adopted this policy for legal reasons to avoid confusion or misunderstanding regarding the ownership of an idea or submission. Therefore, your idea has not been forwarded or retained.
Again, thank you for taking the time to contact us and for understanding the need for our policy. We appreciate your interest and enthusiasm and hope Domino's Pizza can continue to serve you as a loyal customer.
Most sincerely,
Tesia
Domino's Pizza Customer Care Can you believe that shit? I mean, wow...I never felt so blown off like I was from that e-mail. Any faith I had in Domino's Pizza customer care was shot down the toilet. So you mean to tell me that those TV commercials on how to make a better pizza was all a bunch of bull? Needless to say, I was disappointed with Domino's and their terse response to my suggestion, when their TV commercials had said that if you had anything that could improve on your experience with them, let them know. Well, I did and basically they told me to drop dead.
I hope you can repost this so that others can learn that the corporate suits will turn a deaf ear to the consumer because if it didn't come from them, your idea is no good with them. What a shame...that's almost like being a fan of Bon Jovi only to find out that when meeting the guy, he's really a fucking dick.
Now when I think of Domino's Pizza, my stomach gets that rumbling. However, it isn't from hunger, but from the uneasy feeling I got from the company that I had truly enjoyed for many years and how I ended up being crapped on just to give my honest suggestion. I even took my issue to Domino's account on Twitter, hoping that someone there would listen, and they did for a little bit until I explained the e-mail that I had sent.
Domino's Pizza on Twitter then blew me off...just like the e-mail from their customer care department did.